Utilizing PLR Canva templates is a savvy move for any business looking to efficiently produce high-quality, branded content. Yes we know, our products are already very very high quality. But when rebranding them, there's so many things to consider. So lets discuss some of the best strategies for customization. And we'll even add in some examples to help you along the way!
1. Incorporate Your Brand Colors
Start by changing the template's default colors to your brand's specific color scheme. For example, if your logo is navy blue and gold, adjust the template's background to navy blue and use gold for accent elements and text highlights. This ensures that anyone who sees the design immediately associates it with your brand.
2. Update Fonts to Match Your Branding
Fonts are crucial in conveying your brand's personality. If your brand uses a sleek, modern font like Montserrat for headings and Open Sans for body text, ensure these fonts are used throughout the template. This helps maintain a consistent visual language that your audience will recognize.
3. Add Your Logo
Your logo should be visible but not overpowering. Place it in a corner or a discreet location that doesn't distract from the main message of the design. For a social media post, for example, position your logo in the lower right corner, ensuring it's visible but not the focal point.
4. Customize Images and Graphics
Replace generic stock images with your own high-quality photos or select images that align closely with your brand's aesthetic and values. If your brand emphasizes eco-friendliness, choose images that showcase nature, sustainability, or green technology, reinforcing your brand's commitment to the environment.
5. Modify Layouts for Your Content
Adjust the template's layout to highlight the most important information. For an event flyer, you might enlarge the event name and date while arranging other details around these focal points for clarity and impact.
6. Personalize the Messaging
Revise the template’s default text to reflect your brand’s tone of voice and messaging. If you're known for a conversational and witty tone, infuse your copy with humor and friendly language, making the content unmistakably yours.
7. Adjust for Different Platforms
Customize the template dimensions and content layout for each social media platform. An Instagram post requires a square format, while Pinterest prefers a long, vertical design. Tailoring each design ensures your content looks its best on every platform.
8. Incorporate Your Brand’s Style Elements
If your brand uses specific motifs, like geometric shapes or floral patterns, add these into the design. For a technology company, incorporating sleek, futuristic lines or digital motifs can underscore your industry focus and brand identity.
9. Use Brand-Specific Call-to-Actions
Craft CTAs that not only stand out but also sound like they come directly from your brand. Instead of a generic "Click Here," use language that reflects your brand's voice, like "Get Your Tech Fix!" for a tech retailer, making the CTA engaging and specific to your brand.
10. Create Consistent Series Themes
Develop a set of themed designs for content series, such as "Tip Tuesday" or "Feature Friday," using a consistent element like a color strip or icon to tie the series together. This thematic approach helps your audience quickly recognize the content type and increases engagement across your channels.
By meticulously applying these strategies to customize PLR Canva templates, you elevate generic designs into compelling, branded content that not only captivates your audience but also strengthens your brand identity across all platforms. At MonoCreatives, you'll find tons of templates that can help you get started on your digital product journey. We're so excited to see what you come up with!
